Genpower | Hyundai & JCB Power Products

About Genpower

We are the exclusive UK and Ireland distributor for Hyundai Power Products and a global distributor for JCB Tools and power products. Alongside these leading brands, our portfolio includes P1 Power Equipment, Evopower, Gardentek and BE Pressure.

Established as a family-run business in 2006, we have grown into a leading distributor within the power equipment sector. We operate from our headquarters in Pembroke Dock and our 100,000 sq ft distribution centre in Newport, supporting customers across the UK and internationally.

Having surpassed £50m in turnover, we are continuing our ambitious growth journey towards £100m. We supply an extensive approved dealer network while also reaching consumers directly through our own Shopify stores, Amazon, eBay and other leading marketplaces.

The role

You will own the marketing roadmap end to end, lead day-to-day delivery and develop the capability of the team around you. This is a hands-on leadership role in a small team. We are looking for someone who’s comfortable and hands on across content, paid, email, social and brand.

What you will be doing

• Own the marketing strategy and roadmap across Hyundai Power Products, JCB Tools and our wider brand portfolio
• Lead and develop a team covering paid ads, content, video, live streaming, email and design
• Use AI tooling as your default working method: content production, campaign analysis, creative testing, research, reporting and automation
• Plan and control the marketing budget, with spend decisions made against attribution and margin data rather than platform-reported figures
• Work with our in-house reporting and attribution platforms to measure performance and act on what they tell you
• Drive organic growth through SEO, content and answer-engine optimisation, so our brands are cited in AI search as well as ranking in Google
• Run email and SMS programmes through Attentive, from segmentation to flow design
• Feed every sales channel: our own websites, Amazon, eBay and marketplaces and the dealer network
• Build and document repeatable processes so output does not depend on any one person
• Report performance and forecasts to the Head of Digital and the Sales and Marketing Director

What we are looking for

Essential

• Proven experience leading marketing in an e-commerce or multi-channel retail business
• Demonstrable, practical use of AI tools in daily marketing work. We will ask you to show us what you have built or automated
• Strong grasp of paid search and paid social, SEO, CRO and email marketing
• Comfort with data: GA4, Google Ads, spreadsheets at volume and an interest in learning our BigQuery reporting tool
• Experience managing or mentoring a team, with a record of raising their output
• Commercial thinking. You understand margin, run rate and return on ad spend and you make decisions on those numbers
• Clear written English and the ability to brief, edit and hold a consistent brand voice

Desirable

• Shopify, Amazon Seller Central or marketplace experience
• Attentive, SEMrush, Looker Studio or similar
• Experience in tools, garden machinery, construction or a comparable trade sector
• Any technical ability: SQL, scripting, prompt engineering, no-code automation

What is in it for you

• Competitive salary with performance-related bonus
• Private healthcare
• Perkbox membership and staff discount across all our brands
• Employer contribution pension scheme
• Increasing holiday allowance with length of service
• Hybrid working (remote working for the right candidate) 
• A genuine budget and mandate for AI tooling and a team that already works this way

How to apply

Send your CV and a cover letter to careers@genpower.co.uk explaining your experience and how you use AI in your marketing work.

We are committed to providing an inclusive recruitment process. If you require any adjustments during the application or interview process, please let us know and we will work with you to support your needs.

Interview process

As part of the process we will ask you to complete a short practical task: take a real product from one of our brands and outline how you would market it, showing the AI tools you used to get there and what you would measure. We are interested in your thinking and your method, not a polished deck.

The post Marketing Manager first appeared on Genpower Ltd.

International Sales Account Manager: Powering Global Growth

• Location: Hybrid (Newport office plus home or Pembroke Dock office plus home) with international travel
• Salary: £32k – £37k + performance bonus + benefits
• Hours: Monday to Friday, full time

Who We Are

Genpower is the exclusive worldwide licensee for JCB Power Products, distributing JCB-branded power tools and petrol-powered equipment across international markets. Headquartered in Pembrokeshire with multiple global sites, we manage a rapidly expanding distributor network across construction, industrial and trade sectors.

As we continue to scale internationally, we are seeking a high-performing International Sales Account Manager to take full ownership of assigned territories and distributor relationships. This is not a maintenance account management role. You will be accountable for driving commercial performance, developing strategic partnerships and unlocking growth across international markets.

The Opportunity: Strategic Ownership & Global Growth

Reporting to the International Sales Manager, you will be the architect of your assigned regions. Your objective is clear: transform distributor relationships into high-performance, long-term partnerships.

Territory Ownership & Distributor Performance

• Take full ownership of assigned international territories and distributor accounts
• Act as the main commercial contact, driving performance against sales targets
• Transform distributor relationships into high-performing, growth-focused partnerships

Distributor Development & Market Growth

• Build strong, long-term partnerships with distributors across multiple regions
• Provide product training, launch support, merchandising guidance and commercial input
• Drive distributor capability improvement and performance uplift over time

New Business & Market Expansion

• Identify, secure and develop new distributors to expand market penetration
• Support international market entry strategies and build structured pipelines
• Evaluate market opportunities and shape go-to-market approaches

Commercial Strategy & Planning

• Develop regional sales plans including targets, pricing strategy and promotional activity
• Use market insight to adapt product positioning and commercial approach by region
• Ensure structured forecasting and performance tracking across all accounts

Brand Representation & Market Intelligence

• Represent the JCB brand at international trade shows and customer meetings
• Conduct distributor visits and joint end-customer engagement activity
• Monitor competitor activity and feed structured market intelligence back to the business

Reporting & Cross-Functional Collaboration

• Maintain accurate CRM records, pipeline visibility and stock forecasting
• Collaborate with marketing, logistics, product, finance and customer service teams
• Support smooth execution of campaigns, launches and distributor initiatives

Who You Are

You are a commercially minded heavy-hitter who thrives on accountability and in diverse business environments.

• The Professional: You have a proven track record in B2B sales or account management. Experience in export markets or working with international distributors is highly preferred.
• The Relationship Builder: You are a persuasive communicator and a skilled negotiator, capable of balancing strategic planning with hands-on execution.
• The Globalist: You possess the cultural fluency to navigate international markets and are energised by the prospect of frequent global travel.
• The Technician (Bonus): A background in machinery, tools, or industrial equipment is a plus, but your commercial grit is what matters most.

Why Join Genpower?

• Real Ownership: Move beyond “selling into” accounts. Here, you manage, grow, and own your international legacy.
• Global Brand Power: Represent the JCB name – a brand that opens doors in every corner of the globe.
• Reward for Results: A competitive salary bolstered by an uncapped performance-linked bonus.
• Modern Working: A hybrid, flexible approach (split between home and our Pembroke Dock or Newport offices) with a full benefits package including private healthcare.

Ready to take the JCB brand to the next territory? If you have the grit, the vision, and the commercial drive to scale an international powerhouse, we want to hear from you.

Benefits:

• Employee discount
• Private AXA healthcare
• Perkbos
• Increasing holiday allowance with service
• On-site parking
• Work from home on a hybrid basis

Interested?

Submit Your CV and Cover Letter to careers@genpower.co.uk

We are committed to providing an inclusive recruitment process. If you require any adjustments during the application or interview process, please let us know and we will work with you to support your needs.

The post International Sales Account Manager first appeared on Genpower Ltd.

Genpower | Hyundai & JCB Power Products

Who We Are

We are the exclusive UK and Ireland distributor for Hyundai Power Products and a global distributor for JCB Tools and power products. Alongside these leading brands, our portfolio includes P1 Power Equipment, Evopower, Gardentek and BE Pressure.

Established as a family-run business in 2006, we have grown into a leading distributor within the power equipment sector. We operate from our headquarters in Pembroke Dock and our 100,000 sq ft distribution centre in Newport, supporting customers across the UK and internationally.

Having surpassed £50m in turnover, we are continuing our ambitious growth journey towards £100m. We supply an extensive approved dealer network while also reaching consumers directly through our own Shopify stores, Amazon, eBay and other leading marketplaces

The role

This is a technical e-commerce role.

We migrated four websites to Shopify in two months with no agency. We built our own product information system, our own attribution and paid-ads reporting platform, our own competitor price monitoring, and custom Shopify apps to replace paid ones. All of it sits on a data warehouse we run ourselves.

We now need someone who can own that build and take it further. You will be responsible for the Shopify storefronts and the tooling behind them: themes, custom apps, integrations, data feeds and the roadmap of what we build next. You will work directly with the Head of Digital and, over time, take primary ownership of the technical e-commerce stack.

If you want to run promotions and update banners, this is the wrong role. If you want to build the systems that make those things automatic, read on.

What You’ll Be Doing 

• Own development across our four Shopify storefronts: theme development in Liquid, HTML, CSS and JavaScript
• Build and maintain custom Shopify apps and integrations, replacing paid apps where we can do it better and cheaper
• Extend our in-house product information system so product content, spec tables, pricing and imagery flow automatically to every storefront and marketplace
• Work with our data warehouse: build and maintain data connectors, write queries, and feed reporting used across the business
• Use AI tooling as a core part of how you build. We expect you to ship more, faster, because of it
• Improve site performance, Core Web Vitals, structured data and technical SEO
• Run conversion optimisation: analyse GA4 and Microsoft Clarity data, form a view, test it, act on it
• Integrate the storefronts with NetSuite, Zendesk, Attentive and our internal tools
• Support marketplace listing automation and pricing feeds

What We’re Looking For

Essential:

• Hands-on Shopify development experience: Liquid, theme architecture, the Admin and Storefront APIs, and custom app development
• Solid JavaScript, HTML and CSS
• Experience working with APIs, webhooks and data integrations between systems
• Practical use of AI coding tools in your daily work. We will ask what you have built with them
• Ability to work with data: SQL at a working level, and willingness to learn BigQuery if you have not used it
• Self-directed. You can take a loose brief, ask the right questions and deliver something that works
• Clear communication with people who are not technical

Desirable:

• Shopify Plus, headless or Hydrogen experience
• Python, Node.js or similar
• Google Cloud Platform, BigQuery or comparable data warehouse experience
• ERP integration experience, ideally NetSuite
• Marketplace feed management (Amazon, eBay, Google Merchant Center)
• Technical SEO and schema markup
• We are more interested in what you have built than in your qualifications. Send us something we can look at.

Why Join Genpower?

• Competitive salary with performance-related bonus
• Private healthcare
• Perkbox membership and staff discount across all our brands
• Employer contribution pension scheme
• Increasing holiday allowance with length of service
• Hybrid working (remote working for the right candidate) 
• Real ownership. This is a small team with a large build ahead of it, and you will decide a lot of how it gets done

Interested?

Send your CV to careers@genpower.co.uk, along with a cover letter, and links to work you have built: Shopify stores, apps, repositories, or anything else that shows what you can do.

We are committed to providing an inclusive recruitment process. If you require any adjustments during the application or interview process, please let us know and we will work with you to support your needs.

Interview process

We will set a short technical task based on a real problem from our own setup, followed by a conversation about how you approached it. We are looking at your reasoning and your use of tooling as much as the finished code.

The post E-commerce Specialist (Technical) first appeared on Genpower Ltd.

Genpower | Hyundai & JCB Power Products

Who We Are

We are the exclusive UK and Ireland distributor for Hyundai Power Products and a global distributor for JCB Tools and power products. Alongside these leading brands, our portfolio includes P1 Power Equipment, Evopower, Gardentek and BE Pressure.

Established as a family-run business in 2006, we have grown into a leading distributor within the power equipment sector. We operate from our headquarters in Pembroke Dock and our 100,000 sq ft distribution centre in Newport, supporting customers across the UK and internationally.

Having surpassed £50m in turnover, we are continuing our ambitious growth journey towards £100m. We supply an extensive approved dealer network while also reaching consumers directly through our own Shopify stores, Amazon, eBay and other leading marketplaces.

The role

We are looking for a multi-skilled creator, not a single-discipline specialist.

One person, fluent in AI, can now produce what used to take a video editor, a designer, a copywriter and a social executive. That is the role. You will shoot, edit, design, write and publish across our brands and use AI tooling to turn one filming session into a month of assets: shorts, ads, product page clips, social posts and email creative.

You will work alongside our live stream host and content coordinator and report into the Marketing Manager.

What You’ll Be Doing 

• Plan and produce content across TikTok, Instagram, YouTube, Facebook and LinkedIn for our brand portfolio
• Shoot and edit video: product demos, comparisons, how-to content, behind the scenes, trend-led short form
• Use AI tools throughout: scripting, editing, auto-clipping long-form into shorts, subtitles, voiceover, image generation, background removal, upscaling and repurposing
• Turn live streams into libraries of short-form content, product page video and paid social creative
• Design static assets for social, email, website and marketplace listings
• Write copy that suits each platform and holds our brand voice
• Own the content calendar, keep it full and keep it built around products we actually need to sell
• Monitor comments and messages and feed customer questions back into content and into the wider team
• Track what performs, report on it and change what you make based on the numbers
• Support paid social with creative built for testing, in volume

What We’re Looking For

Essential:

• A portfolio of content you have made yourself. Video, design, social, or all three. This matters more than your CV
• Confident behind a camera and comfortable in front of one where the content calls for it
• Strong video editing: Premiere Pro, DaVinci Resolve, CapCut or similar
• Practical, daily use of AI content tools. Tell us which ones and what you make with them
• Design ability: Adobe Creative Cloud, Figma, Canva or equivalent
• Sharp short-form copywriting
• Organised and self-driven. You will own the calendar and hit the dates
• Current on platform trends, formats and algorithm behaviour and able to move quickly on them

Desirable:

• Experience creating content for a product brand, retailer or marketplace
• Live streaming experience: TikTok Live, YouTube Live or eBay Live
• Interest in tools, garden machinery, construction, trade or DIY
• Photography and product styling
• Paid social creative experience
• Full driving licence valid in the UK, for filming on location

Why Join Genpower?

• Competitive salary with performance-related bonus
• Private healthcare
• Perkbox membership and staff discount across all our brands
• Employer contribution pension scheme
• Increasing holiday allowance with length of service
• Hybrid working
• Kit, budget and access to the AI tools you need
• Two globally recognised brands in Hyundai and JCB, a six-brand portfolio and freedom to make content properly

Interested?

Send your CV to careers@genpower.co.uk, a cover letter and your portfolio or social handles. Show us work you are proud of.

We are committed to providing an inclusive recruitment process. If you require any adjustments during the application or interview process, please let us know and we will work with you to support your needs.

Interview process

We will ask for a short practical task: pick a product from one of our brands, make a 30 to 60 second piece of social content for it and tell us which AI tools you used and where. We are not looking for a finished advert. We want to see your style, your speed and your method

The post Social Media and AI Content Creator first appeared on Genpower Ltd.